The Marketer’s Role in Packaging Execution

As a marketer, ensuring brand consistency, fast campaign rollouts, and seamless packaging integration is essential. Yet, traditional packaging execution often lags behind marketing demands, leading to:

  • No real-time visibility into packaging timelines
  • Delayed packaging updates slowing campaign launches
  • Missing KPI insights on efficiency and brand consistency
  • Increased costs from file version errors
  • Manual workflows complicating collaboration across teams

"
Artwork Connect transformed our packaging process. No more chasing design files or juggling multiple tools—everything is centralized and automated. Our packaging now seamlessly aligns with our brand, amplifying our marketing impact.
"
Julie van Bergen
Marketing Manager

The Challenges

As a leading beverage brand, Riedel faced packaging hurdles that threatened campaign execution and brand consistency. Key challenges included:

  • Lack of visibility over campaign timelines
  • High error rates from manual file management
  • Misalignment between marketing, design, and production teams
  • Difficulty scaling packaging execution for frequent campaign updates

These inefficiencies directly impacted brand identity, speed-to-market, and revenue potential.

The Solutions

To regain control, Riedel adopted Artwork Connect, leveraging:

  • Online Proofing – Faster review cycles, ensuring teams used the latest, brand-compliant files.
  • Data Management – Centralized artwork files, simplifying version control and approvals.
  • Workflow Automation – Eliminated manual processes, boosting collaboration.
  • Business Intelligence – Real-time insights into campaign performance and cost-saving opportunities.

With these solutions, Riedel streamlined its packaging execution, aligning teams and accelerating marketing campaigns.

The Impact

Artwork Connect delivered:

  • 40% faster packaging updates, ensuring on-time campaign launches
  • Significant cost savings by reducing rework and inefficiencies
  • 75% increase in first-time-right packaging designs, enhancing brand consistency
  • Scalability for multiple campaigns, enabling more launches without extra resources

Unexpected benefits included improved collaboration between marketing and production, faster time-to-market, and a stronger brand presence.