The Traffic Manager’s Role in Packaging Execution

A Traffic Manager plays a critical role in packaging execution, bridging sales, marketing, production, and quality teams. Their main challenges include:

Managing lead times and ensuring on-time packaging delivery
Preventing artwork errors and version control issues
Streamlining approval processes across multiple stakeholders

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"

Thanks to Artwork Connect, we no longer send 40 emails about a single inprint label. We instantly see who's responsible and the current status, making the entire process much smoother.

"

Roel van Velzen

Packaging Coördinator

The Challenges

As a leading fresh produce cooperative, Harvest House faces rapid growth and an expanding product range, making packaging management increasingly complex. Their Traffic Manager needed to:

Maintain full oversight in a fast-moving supply chain
Ensure smooth packaging development with timely approvals
Minimize errors while handling frequent product launches

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The Solutions

To tackle these challenges, Harvest House implemented Artwork Connect Professional, achieving:

Centralized file storage – Always using the most up-to-date artwork versions.
Automated approval workflows – Structuring reviews in the right sequence.
Seamless collaboration – Sales, marketing, quality, and production teams working in one unified system.
Clearer communication – Eliminating scattered emails and Excel lists, speeding up issue resolution.
Flexible database management – Enabling independent artwork handling without supplier dependency.

These improvements gave Harvest House the speed and flexibility needed to manage packaging in a dynamic supply chain.

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